Marketing Professionals!

by Thinq Technologies Limited

Date Posted: Oct 08, 2021
Thinq Technologies Limited

Job Description

We are growing in so many ways!   
We have created new opportunities to handle our continued growth and support  our Marketing Team efforts. 

Read on for more information about our needs for a “Digital Marketing & Community Coordinator” and an “E-Commerce Catalog Coordinator”! 
 
About THINQ Technologies Ltd/Directdial.com 
Headquartered in London, Ontario, THINQ Technologies Ltd. (THINQ) is one of Canada’s largest providers of information technology products, office supplies and computer gaming components through our website www.directdial.com. Through our various online assets THINQ has met the needs of consumers, the gaming community, small business, corporate and government since 1997. Utilizing our network of manufacturers and authorized distributors we bring over 400,000 products from over 250 name-brand manufacturers to the Canadian marketplace 365 days per year.
 
POSITION 1: DIGITAL MARKETING AND COMMUNITY COORDINATOR 
Position Summary: 
Reporting to the Marketing Director or delegate, and working alongside the Sales & Marketing Team, the Digital Marketing and Community Coordinator will be a key player in implementing and executing the social and digital marketing goals for THINQ Technologies Ltd.  
Key Accountabilities: 
  • Plan, execute and monitor the company's Social Media strategy to increase brand awareness, improve marketing efforts and increase sales.  
  • Collaborate with our Sales and Marketing team to create and deploy email marketing, and social media content that is unique, informative, and engaging.  
  • Review and report on social media and digital marketing KPIs, measure success and suggest improvements as needed.  
  • Leads THINQ’s SEO practices by keenly following and understanding current trends, best practices, and algorithm changes. 
  • Analyze and review current website traffic to develop and maintain a Search Engine Optimization strategy. 
  • Update content and website links for maximum optimization and search engine rankings 
  • Research SEO keywords to use throughout our website and marketing materials. 
  • Actively engage with prospects and customers through various social media platforms, respond to customer inquiries and reviews in timely fashion.  
  • Reporting of brand ratings on customer review sites to direct managers and providing direction to improve customer ratings.  
  • Represent THINQ brands in a positive manner, that exemplifies our brand voice.  
  • Collaborate with marketing agencies and manufacturer partners on new and existing THINQ Technologies marketing initiatives.  
  • Assist with internal and customer facing events and social activities including staff functions.  
  • Assist with the development of new initiatives to build company morale and ensure THINQ is a fun and engaging workplace.  
  • Share responsibility and act as backup to Digital Content Specialist to update website pricing, product descriptions and product imagery.  
  • Stay up to date with the latest social media and SEO best practices and technologies.  
  • Manage time independently to carry out necessary tasks across numerous marketing campaigns and internal initiatives simultaneously while meeting established deadlines.  
  • Attend meetings as requested to discuss business objectives and campaign requirements.  
Knowledge, Skills and Abilities: 
  • College Diploma or University Degree in a related discipline (Marketing, E-Commerce, Business Administration etc.) 
  • Minimum 3 years' experience in an independent, individual contributor role as a Marketing/Branding and/or Social Media Lead 
  • Intermediate understanding of SEO principals and best practices.  
  • Passionate about the Technology industry and a desire to demonstrate one’s competence in a fast paced, growing entrepreneurial firm required. 
  • Understanding of and experience working for a busy e-commerce firm considered an asset. 
  • Excellent interpersonal skills including strong grasp of the English language to write and review compelling and accurate materials required. 
  • Must be able to interface appropriately and provide concise information at all levels within and external to the organization (i.e., Support Team, Management team, Executives, Customers, Vendors.) 
 
POSITION 2: E-COMMERCE CATALOG COORDINATOR 
Position Summary:
After initial in office training, working remotely and reporting to the Marketing Director or delegate, the E-Commerce Catalog Coordinator is a newly created position that will be responsible for ensuring accurate, up to date, consistent?and engaging digital content of our online asset catalogues. This role provides an opportunity to begin your career in e-commerce marketing and learn from the best in the Tech industry.
 
Key Accountabilities:
  • Improve the quality of product information (accuracy & depth) in our catalog helping customers make purchasing decisions right from our website.
  • Manage creation and ongoing maintenance of all Products including product descriptions, technical data, product features, product imagery, and other attributes.
  • Audit our eCommerce sites to verify and ensure that product information is properly displayed and presented (menu links, product information and categorization etc.).
  • Coordinate with 3rd party suppliers (CNET, Etilize etc.) to collect their SKU product information (images, description). 
  • Data entry such as product dimensions, color codes, and weightsetc. 
  • Create new product images, updating existing images as required. 
  • Address authorization concerns from manufacturer partners (i.e.,Product listings, compliance etc.) and escalate to management or IT as needed. 
  • Complete new Vendor Authorization Requests as needed. 
  • Work with Purchasing and Executive team to ensure pricing architecture is competitive and accurately displayed on eCommerce sites within Canada and the USA. Troubleshoot accordingly.
  • Price comparisons. Ensure our pricing is in line with competitors across strategic product lines in Canada and USA. Address any concerns with manufacturer partners and report discrepancies to executive team for review. 
  • Support marketing team with product updates to ensure advertising campaign success. 
  • Manage upsell and cross sell initiative across product catalogue. 
  • Learn about the individual Minimum Advertised Pricing Programs of our various manufacturer partners and proactively manage pricing to stay in line with requirements. Resolve or escalate concerns as needed.  
  • Stay in touch with our manufacturer and distribution partners to anticipate and plan for new product release dates and coordinate with manufacturer partners to ensure these items are well represented on THINQ assets. 
Knowledge and Experience: 
  • College Diploma or University Degree in a related discipline (Marketing, E-Commerce, Business Administration etc.) 
  • Minimum of 2 years eCommerce experience, independently managing product content and digital assets. 
  • Passionate about the Technology industry and a desire to demonstrate one’s competence in a fast paced, growing entrepreneurial firm required.
  • Understanding of and experience working for a busy e-commerce firm considered an asset.
  • Demonstrated self-starter and self-motivated individual who is excited to dive in and impact growth.
  • Strong troubleshooting skills including navigating and reading knowledge bases, reviewing product and technical guides, checking forums, reading FAQs, and opening case files or calling support.
  • Strong analytical skills and experience making fact-based decisions with data. 
  • Detail oriented, proactive, and able to work independently while contributing to a team. 
  • Proficient with the use of Microsoft Office Products (Word, Excel, Outlook, etc.) and familiarity and basic understanding of Adobe photoshop required. 
  • Must be able to interface appropriately and provide concise information at all levels within and external to the organization (i.e., Support Team, Management team, Executives, Customers, Vendors.) 
  • Bilingual French considered an asset but not required.
 
Compensation
THINQ Technologies Ltd. offers a competitive base salary (to commensurate with experience) with opportunities to earn performance bonuses. After six months employees are eligible to participate in our subsidized benefits package. After 1 year of employment, employees are eligible to join our pension program. The successful incumbent will be entitled to 2 weeks paid vacation each year. 

COVID-19 Protocols
To ensure the safety of our staff and continue operations to serve our customers, staff are currently working remotely from home-based locations.Training will likely occur at the main office site while employing physical distancing measures until such time that the new employee is deemed ready and able to work?independently from a remote home location. 

How to Apply? 
Candidates are to submit a resume and cover letter detailing their interest and suitability for the role and your salary expectations to: hr@thinqtech.com. Please use the specific position Title as your subject line for your application to be considered.  We thank all applicants, however, only those selected for an interview will be contacted. 
 
Accommodations. 
THINQ Technologies Ltd supports an inclusive safe working environment and welcomes and encourages applications from all people. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please contact hr@thinqtech.com for more information.
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